Evaluation question 5

How did you attract/ address your audience?

Below is a youtube vlog I created:


Normally, attracting and addressing the audience occurs through the marketing of the product by the distributor. However, when referring to the various elements of our film, it became clear that we needed to have something that would set us apart from the rest. As the director, I knew from the beginning that i didn't just want to conform entirely to codes and conventions and that I wanted

to think outside the box in order to encompass the audience, as any filmmaker would.

One way in which we did this was through allowing our film to fall inbetween two different genres, becoming an independent period drama. As well as this, we had done extensive research into the particular social groups that we were trying to target. by doing this, we were able to gage an idea of how we needed to modulate our film. We knew that we were targeting young Irish females and so really played up on this.

The characters/ actors are a huge part in the attraction and addressing of the audience. To begin with, the audience are attracted to the 'right fit' of actor. Both our protagonist and antagonist convey this very clearly through their acting. They also address their audience through their acting holding them captive in moments of intense emotional depth.

Costume played a huge part in attracting the female audience as generally, they focus on the fashion in period dramas. Whilst we wanted the most minimalistic costume available so as we could merely focus on the drama rather than the PD, we still wanted our costume to be accurate. Everything that our protagonist wore was natural with earthy tones, apart from her striking red skirt which added to her character and also to the visual components as she ran through the woods.

As well as this, location was a very important factor as where we filmed needed to be accurate, stand outish and I also wanted it to have an atmosphere about it that would draw the audience in and address them as though they were almost there.

Another huge aspect in addressing the audience was through our sound design. As sound designer, I wanted everything to sound as natural as possible so that the audience could feel like they were actually there, therefore, I added fade ins to each individual track so as their entry wasn't stark and  also added atmosphere tracks (diegetic sound) in order to create layers upon layers of natural sound. One way in which we created a natural sound was through our use of foley. As well as this, the soundtrack plays a huge part in addressing the audience and therefore, we tried to emulate the sinister tones through the minor keys and the growing intensity through the use of the kick drum.